The Strategize Models assess and analyze issues affecting an institution’s ability to implement its strategy.

  • The Blindspot Worksheet diplomatically identifies the biases, sacred cows, assumptions, misconceptions, and inaccuracies that can adversely affect strategic planning or prevent the institution from making changes. Risk factors can be assigned to each blindspot, and ramifications discussed. The Blindspot Worksheet can analyze:
    • The exhibition schedule
    • Fundraising expectations and goals
    • Visitors’ perceptions of the museum
  • GAP Model: Services identifies the differences between an institution’s perception of its services and the guest’s perception of those services. GAP Model: Services helps institutions determine exactly where problems may exist in its service chain and then create solutions to resolve the problems by exposing five gap points where the institution’s perception and the guest’s perception of the service process may diverge. The GAP Model: Services can be used to:
    • Investigate increased complaints about ticket purchasing
    • Improve museum store shipping procedures
    • Evaluate visitor satisfaction with admission procedures
  • SWOT

    Strength-Weakness-Opportunity-Threat (SWOT) charts are used to assess the current position or environment of an institution, a product, a service, or a strategy. SWOT charts are best used in response to a specific issue or question. SWOTs have morphed into a tool that summarizes the key strengths, weaknesses, opportunities, and threats for an institution, departments, or product lines. The SWOT can analyze:
    • The museum’s reputation in the community
    • Recruiting practices
    • The effectiveness of an annual gala as a fundraising tool