Strength-Weakness-Opportunity-Threat (SWOT) charts are used to assess the current position or environment of an institution, a product, a service, or a strategy. SWOT charts are best used in response to a specific issue or question. SWOTs have morphed into a tool that summarizes the key strengths, weaknesses, opportunities, and threats for an institution, departments, or product lines.
The SWOT can analyze:
- The museum’s reputation in the community
- Recruiting practices
- The effectiveness of an annual gala as a fundraising tool